About the Book: Quality of Work Life in Mass Media Sector
The role of Human Resources is very crucial in the running and success of any
organization. So, it is inevitable to take necessary steps to develop their work
talent and commitment to the organization and the organizations need to adopt a
strategy to improve the working environment of employees to gratify both the
organizational objectives and employee needs. Quality of Work Life (QWL) is
meant for the level of happiness or unhappiness associated with a job. It refers
to the programmes to enhance the work environment and employee welfare. The mass
media industry is the