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Pursuit Of Reputation : Unlocking The Power Of Public Relations
by Amith Prabhu, Sujit Patil (Author),
Westland Business (Publisher)
Product Specifications
Book Description
About the Book: The Pursuit of Reputation: Unlocking the Power of Public
Relations
Discover the art of thriving in Indias ever-shifting PR landscape with insights
from 75+ seasoned experts who will help you chart a path towards modern-day
brand management in uncertain times.
This is a new era for public relations. Never before has reputation been so
important, and never before so fraught. At a time when thoughtfulness,
transparency and authenticity are seen as key tenets, navigating Indias unique
cultural, social and economic diversities poses a challenge both for fresh
professionals and seasoned leaders. Added to this are emergent technologies
across fields. PR professionals have but one choice: adapt
Book Specifications
ISBN-13 9789357768399
Language English
Binding Hard Bound
Publisher Westland Business
Publishing Date 2023-09-05
Product Edition 1
Total Pages 386