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Book Summary
The classic bestseller that taught the business world that safe is risky; very
good is bad; and above all, you're either remarkable or invisible
In 2002, Seth Godin asked a simple question that turned the business world
upside down: What do Starbucks and JetBlue and Apple and Dutch Boy and Hard
Candy have that other companies don't? How did they confound critics and achieve
spectacular growth, leaving behind formerly tried-and-true brands?
Godin showed that the traditional Ps that marketers had used for decades to get
their products noticed-pricing, promotion, publicity, packaging, etc.-weren't
working anymore. Marketers were ignoring the most important P of all: the Purple
Cow.
- ISBN-13
- 9780141016405
- Language
- English
- Binding
- Paper Back
- Publisher
- Penguin Uk
- Publishing Date
- 2008
- Product Edition
- 1
Purple Cow : Transform Your Business By Being Remarkable
Frequently bought together
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Product Specifications
Book Summary
The classic bestseller that taught the business world that safe is risky; very
good is bad; and above all, you're either remarkable or invisible
In 2002, Seth Godin asked a simple question that turned the business world
upside down: What do Starbucks and JetBlue and Apple and Dutch Boy and Hard
Candy have that other companies don't? How did they confound critics and achieve
spectacular growth, leaving behind formerly tried-and-true brands?
Godin showed that the traditional Ps that marketers had used for decades to get
their products noticed-pricing, promotion, publicity, packaging, etc.-weren't
working anymore. Marketers were ignoring the most important P of all: the Purple
Cow.
Book Specifications
- ISBN-13
- 9780141016405
- Language
- English
- Binding
- Paper Back
- Publisher
- Penguin Uk
- Publishing Date
- 2008
- Product Edition
- 1