About the Book: Psychological Warfare in South Asia
Psychological warfare (PSYWAR), or the basic aspects of modern psychological
operations (PSYOP), have been known by many other names or terms, including Psy
Ops, Political Warfare, "Hearts and Minds", and Propaganda. Various techniques
are used, by any set of groups, and aimed to influence a target audiences value
systems, belief systems, emotions, motives, reasoning, or behavior. Expressions
such as psychological warfare or psywar, perception-management, precision-guided
propaganda etc refer to the same techniques of influencing the minds of the
people. This power has the hard and soft aspects. The hard aspect relates to
creating in the minds of people