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Book Summary
Designed to meet the needs of the business student, this text provides balanced
coverage of all communication tools-advertising, personal selling, sales
promotion, sponsorship, direct marketing, point-of-purchase, public relations,
and Internet communications. Unlike other books, this unique text teaches future
business professionals how all the promotional tools work. More importantly, it
teaches them how to integrate their use for maximum effect.
- ISBN-13
- 9780324062533
- Language
- English
- Binding
- Hard Bound
- Publisher
- South-Western
- Publishing Date
- 2001-03
- Total Pages
- 624
Promotion And Integrated Marketing Communication
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Product Specifications
Book Summary
Designed to meet the needs of the business student, this text provides balanced
coverage of all communication tools-advertising, personal selling, sales
promotion, sponsorship, direct marketing, point-of-purchase, public relations,
and Internet communications. Unlike other books, this unique text teaches future
business professionals how all the promotional tools work. More importantly, it
teaches them how to integrate their use for maximum effect.
Book Specifications
- ISBN-13
- 9780324062533
- Language
- English
- Binding
- Hard Bound
- Publisher
- South-Western
- Publishing Date
- 2001-03
- Total Pages
- 624