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Promotion And Integrated Marketing Communication
South-Western (Publisher)
Product Specifications
Book Description
Designed to meet the needs of the business student, this text provides balanced
coverage of all communication tools-advertising, personal selling, sales
promotion, sponsorship, direct marketing, point-of-purchase, public relations,
and Internet communications. Unlike other books, this unique text teaches future
business professionals how all the promotional tools work. More importantly, it
teaches them how to integrate their use for maximum effect.
Book Specifications
ISBN-13 9780324062533
Language English
Binding Hard Bound
Publisher South-Western
Publishing Date 2001-03
Total Pages 624