There are mass communication theories which are cohesive in nature, such as
non-verbal communication, extension communication, besides the role of various
mass communication aids. An indepth analysis of the various approaches and
paradigms of modern communication theories is described. This book will be
helpful to provide a perfect theoretical background about the subject areas of
mass communication. This book presents most of the prevailing popular
communication models for the study of mass communications. Besides, this book
also provides brief descriptions about most talked about concepts and innovative
ideas in the field of mass communication and journalism. In addition, this book
dwells equally well on mass communication modes and