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Principles Of Direct & Database Marketing A Digital Orientation
by Alan Tapp (Author),
Pearson Education Limited (Publisher)
Product Specifications
Book Description
About the Book: Principles of Igneous and Metamorphic Petrology: 8th Edition
About the Book: Principles of Direct and Database Marketing: 4th Edition
Contents PART I: INTRODUCING DIRECT MARKETING 1. What is direct marketing? 2.
The database PART II: USING DIRECT MAREKTING TO ANALYSE THE MARKETING SITUATION
3. The customer database: analysis and applications 4. Using external databases
in direct marketing PART III: SETTING OBJECTIVES and STRATEGIES WITHIN DIRECT
MARKETING 5. Direct marketing objectives and strategies 6. The strategic
influences on direct marketing 7. Relationship marketing and CRM 8. The Internet
9. Social networks: a new perspective for direct marketing PART IV: DIRECT
MARKETING IMPLEMENTATION and CONTROL 10.
Book Specifications
ISBN-13 9788131764411
Language English
Binding Paper Back
Publisher Pearson Education Limited
Publishing Date 2012
Product Edition 4