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Book Summary
Training in research methods is increasingly important for students of tourism,
and this broad, accessible textbook outlines the concepts and tools essential to
understand, manage, and conduct research. Taking a practical approach
throughout, this new edition provides advice on the use and cautions associated
with some of the more common research designs and tools used by tourism
researchers.
Covering questionnaire design, sample selection, and interviewing, it also
reviews analytical tools such as the development of scales and indices,
assessment of advertising performance, benchmarking, market segmentation, case
studies, and content and visual analysis. Fully updated throughout, with fresh
real-world examples and focus boxes reviewing new aspects of research such
- ISBN-13
- 9781780648873
- Language
- English
- Binding
- Paper Back
- Publisher
- CABI
- Publishing Date
- 2017-01-31
- Total Pages
- 200
Practical Tourism Research (CABI Tourism Texts)
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Product Specifications
Book Summary
Training in research methods is increasingly important for students of tourism,
and this broad, accessible textbook outlines the concepts and tools essential to
understand, manage, and conduct research. Taking a practical approach
throughout, this new edition provides advice on the use and cautions associated
with some of the more common research designs and tools used by tourism
researchers.
Covering questionnaire design, sample selection, and interviewing, it also
reviews analytical tools such as the development of scales and indices,
assessment of advertising performance, benchmarking, market segmentation, case
studies, and content and visual analysis. Fully updated throughout, with fresh
real-world examples and focus boxes reviewing new aspects of research such
Book Specifications
- ISBN-13
- 9781780648873
- Language
- English
- Binding
- Paper Back
- Publisher
- CABI
- Publishing Date
- 2017-01-31
- Total Pages
- 200