About the Book: Prabhavpurna Prastaav Lekhan
This useful book demystifies a very important part of formal business
practice—writing a quality proposal. It will help the reader put together a
comprehensive, convincing and professional document. Covering all elements that
are crucial for writing an effective business proposal, the book also spells out
when and under what conditions a proposal should be submitted, the information
required, and the ethical business issues involved.
Vasudev Murthy provides useful tips for producing a professional document that
will enable the writer to establish the credibility of his organization and
persuade the reader to accept the proposal.
Written in an informal yet practical and