About the Book: The Power of Moments
In this latest New York Times bestseller by the authors of Switch and Made to
Stick, Chip and Dan Heath explore why certain brief experiences can jolt,
elevate and change us ? and how we can learn to create such extraordinary
moments in our own life and work. What if a teacher could design a lesson that
he knew his students would remember twenty years later? What if a doctor or
nurse knew how to orchestrate moments that would bring more comfort to patients?
What if you had a better sense of how to create memories that matter