The New York Times bestselling authors of Switch and Made to Stick explore why
certain brief experiences can jolt us and elevate us and change us--and how we
can learn to create such extraordinary moments in our life and work. What if a
teacher could design a lesson that he knew his students would remember twenty
years later? What if a doctor or nurse knew how to orchestrate moments that
would bring more comfort to patients? What if you had a better sense of how to
create memories that matter for your children?
Many of the defining moments in our lives are the result of