About the Book: Where to Play: 3 Steps for Discovering Your Most Valuable Market
Opportunities
As an entrepreneur or innovator, youre trained to run fast. But are you running
in the right direction? Choosing the right market for your innovation is the
biggest, and trickiest, question for innovators. Research has shown that all too
often entrepreneurs dont spend enough time identifying and researching their
market opportunities instead they jump at the first opportunity that looks good,
and fail to properly evaluate and leverage other opportunities. These common
mistakes means that you often choose the wrong market or lock yourself into one
specific direction. Where to Play helps