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Pharmaceutical Product Branding Strategies - Simulating Patient Flow & Portfolio Dynamics
Informa Healthcare Ltd (Publisher)
Product Specifications
Book Description
This updated "Second Edition "details how marketers, forecasters, and brand
planners can achieve optimal success by building internally consistent
simulation models to project future behavior of patients, physicians, and R&D
processes. By introducing the reader to the complexities facing many
pharmaceutical firms, specifically issues around cross-functional coordination
and knowledge integration, this guide provides a framework for dynamic modeling
of interest to several pharmaceutical markets, including epidemiology, market
definitions, compliance/persistency, and revenue generation in the context of
patient flows or movements. Features in the text include:
Book Specifications
ISBN-13 9781420087703
Language English
Binding Hard Bound
Publisher Informa Healthcare Ltd
Publishing Date 2009-03-02
Product Edition 1