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Book Summary
Seth Godin, one of the world's foremost online promoters, offers his best advice
for advertising in Permission Marketing. Godin argues that businesses can no
longer rely solely on traditional forms of "interruption advertising" in
magazines, mailings, or radio and television commercials. He writes that today
consumers are bombarded by marketing messages almost everywhere they go. If you
want to grab someone's attention, you first need to get his or her permission
with some kind of bait--a free sample, a big discount, a contest, an 0800
number, or even just an opinion survey. Once a customer volunteers his or her
time, you're on your way to establishing a
- ISBN-13
- 9781416526667
- Language
- English
- Binding
- Paper Back
- Publisher
- Pocket Books
- Publishing Date
- 2007
- Product Edition
- 1
Permission Marketing
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Product Specifications
Book Summary
Seth Godin, one of the world's foremost online promoters, offers his best advice
for advertising in Permission Marketing. Godin argues that businesses can no
longer rely solely on traditional forms of "interruption advertising" in
magazines, mailings, or radio and television commercials. He writes that today
consumers are bombarded by marketing messages almost everywhere they go. If you
want to grab someone's attention, you first need to get his or her permission
with some kind of bait--a free sample, a big discount, a contest, an 0800
number, or even just an opinion survey. Once a customer volunteers his or her
time, you're on your way to establishing a
Book Specifications
- ISBN-13
- 9781416526667
- Language
- English
- Binding
- Paper Back
- Publisher
- Pocket Books
- Publishing Date
- 2007
- Product Edition
- 1