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Book Summary
About the Book: Perennial Seller: The Art Of Making And Marketing Work That
Lasts
Classic. Evergreen. Cult. Backlist. We can all identify with products that seem
to last forever and just keep selling. But how can we create things that can and
should last, especially in an environment where short-term gain and
flash-in-the-pan success are so often the benchmark, where Hollywood movies are
written off after a weekend or Silicon Valley start-ups are considered to have
failed if they dont go viral? Enter Ryan Holiday and his concept of the
Perennial Seller, products that exist in every creative industry, timeless,
dependable resources and unsung money-makers, increasing in value
- ISBN-13
- 9781781257661
- Language
- English
- Binding
- Paper Back
- Publisher
- Profile Books
- Publishing Date
- 2017
- Product Edition
- 1
- Total Pages
- 256
Perennial Seller : The Art Of Making And Marketing Work That Lasts
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Product Specifications
Book Summary
About the Book: Perennial Seller: The Art Of Making And Marketing Work That
Lasts
Classic. Evergreen. Cult. Backlist. We can all identify with products that seem
to last forever and just keep selling. But how can we create things that can and
should last, especially in an environment where short-term gain and
flash-in-the-pan success are so often the benchmark, where Hollywood movies are
written off after a weekend or Silicon Valley start-ups are considered to have
failed if they dont go viral? Enter Ryan Holiday and his concept of the
Perennial Seller, products that exist in every creative industry, timeless,
dependable resources and unsung money-makers, increasing in value
Book Specifications
- ISBN-13
- 9781781257661
- Language
- English
- Binding
- Paper Back
- Publisher
- Profile Books
- Publishing Date
- 2017
- Product Edition
- 1
- Total Pages
- 256