Bestselling author Dan Ariely reveals fascinating new insights into
motivation—showing that the subject is far more complex than we ever imagined.
Every day we work hard to motivate ourselves, the people we live with, the
people who work for and do business with us. In this way, much of what we do can
be defined as being "motivators." From the boardroom to the living room, our
role as motivators is complex, and the more we try to motivate partners and
children, friends and coworkers, the clearer it becomes that the story of
motivation is far more intricate and fascinating than we've assumed.
Payoff investigates the true nature