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Org Design for Design Orgs
by Peter Merholz, Kristin Skinner (Author),
Shroff/OReilly (Publisher)
Product Specifications
Book Description
About the Book: Org Design for Design Orgs: Building and Managing In-House
Design Teams
Design has become the key link between users and today’s complex and rapidly
evolving digital experiences, and designers are starting to be included in
strategic conversations about the products and services that enterprises
ultimately deliver. This has led to companies building in-house
digital/experience design teams at unprecedented rates, but many of them don’t
understand how to get the most out of their investment. This practical guide
provides guidelines for creating and leading design teams within your
organization, and explores ways to use design as part of broader strategic
planning.
You’ll discover:
* · Why design’s role
Book Specifications
ISBN-13 9789352134410
Language English
Binding Paper Back
Publisher Shroff/OReilly
Publishing Date 2016-01