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Book Summary
About the Book: No Ordinary Disruption
Our intuition on how the world works could well be wrong. We are surprised when
new competitors burst on the scene, or businesses protected by large and deep
moats find their defences easily breached, or vast new markets are conjured from
nothing. Trend lines resemble saw-tooth mountain ridges. The world not only
feels different. The data tell us it is different. Based on years of research by
the directors of the McKinsey Global Institute, No Ordinary Disruption: The Four
Forces Breaking all the Trends is a timely and important analysis of how we need
to reset our intuition as a result
About the Book: No Ordinary Disruption
Our intuition on how the world works could well be wrong. We are surprised when
new competitors burst on the scene, or businesses protected by large and deep
moats find their defences easily breached, or vast new markets are conjured from
nothing. Trend lines resemble saw-tooth mountain ridges. The world not only
feels different. The data tell us it is different. Based on years of research by
the directors of the McKinsey Global Institute, No Ordinary Disruption: The Four
Forces Breaking all the Trends is a timely and important analysis of how we need
to reset our intuition as a result