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Book Summary
About the Book : Ogilvy on Advertising 2022 : The International Bestseller
The most sought-after wizard in the advertising business. Times Magazine
From the most successful advertising executive of all time comes the definitve
guide to the art of any sale.
Everything from writing successful copy to finding innovative ways to engage
people and from identifying with your audience to the various ways to sell a
lifestyle, Ogilvy on Advertising looks at what sells, what doesnt and why. And,
in doing so, he teaches what you can do to sell the most brilliant item of
all... yourself.
From a titan of not just the advertising
About the Book : Ogilvy on Advertising 2022 : The International Bestseller
The most sought-after wizard in the advertising business. Times Magazine
From the most successful advertising executive of all time comes the definitve
guide to the art of any sale.
Everything from writing successful copy to finding innovative ways to engage
people and from identifying with your audience to the various ways to sell a
lifestyle, Ogilvy on Advertising looks at what sells, what doesnt and why. And,
in doing so, he teaches what you can do to sell the most brilliant item of
all... yourself.
From a titan of not just the advertising