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Obliquity
by John Kay (Author),
Profile Books (Publisher)
Product Specifications
Book Description
About the Book: Obliquity
Persuasive, rigorous, creative and wise. Brilliant TIM HARFORD/p>
Kay is both a first-class economist and an excellent writer FINANCIAL TIMES/p>
It may feel paradoxical, but in business and in life, our goals are often best
achieved when approaching them indirectly. In a traffic jam, the quickest route
home might involve going the long way round. Those who deliberately seek love
rarely find it and the endless pursuit of happiness often leads to misery. For a
corporation, focus on cutting-edge engineering, new technology or a unique
product is what generates profit; making profit the sole purpose of a
Book Specifications
ISBN-13 9781805229872
Language English
Binding Paper Back
Publisher Profile Books
Publishing Date 2026-11-05
Total Pages 240