About the Book : The Next New : Navigating the Fifth Industrial Revolution
Globally, every industry and every enterprise is being buffeted by strong waves
of change, to navigate which, companies must be able to see beyond the visible.
The Next New identifies and profiles the deep shifts likely to fundamentally
change the business landscape in every industry. Understanding these trends
would prove particularly useful for mid-sized companies. Not only are they
vulnerable to change but also most of them are unable to see beyond a few
quarters of growth and sales. Drawing on numerous interviews of business leaders
and cutting edge research findings from MarketsandMarkets,