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by Marian Salzman, Ira Matathia (Author),
Palgrave Foundations (Publisher)
Product Specifications
Book Description
From the world-renowned trendspotting duo who has predicted everything from
metrosexuality to the growth of global brands comes a new, enlightening look at
the future. Based on intensive research and interviews as well as the authors'
real-world and business experience in locations across the globe, this book
yields surprising conclusions about everything from work (the end of permanent
full-time employment) to sex (disappearing gender boundaries) to business (the
emergence of true one-to-one marketing and the birth of "Chindia"). Essential
reading for managers, marketers, and just about everyone else.
Book Specifications
ISBN-13 9781403975645
Language English
Binding Hard Bound
Publisher Palgrave Foundations
Publishing Date 2006
Product Edition 1