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Book Summary
From the world-renowned trendspotting duo who has predicted everything from
metrosexuality to the growth of global brands comes a new, enlightening look at
the future. Based on intensive research and interviews as well as the authors'
real-world and business experience in locations across the globe, this book
yields surprising conclusions about everything from work (the end of permanent
full-time employment) to sex (disappearing gender boundaries) to business (the
emergence of true one-to-one marketing and the birth of "Chindia"). Essential
reading for managers, marketers, and just about everyone else.
- ISBN-13
- 9781403975645
- Language
- English
- Binding
- Hard Bound
- Publisher
- Palgrave Foundations
- Publishing Date
- 2006
- Product Edition
- 1
Next Now
by Marian Salzman, Ira Matathia (Author),
Palgrave Foundations (Publisher)
fictionfantasyyoung adultaward winning
Frequently bought together
Total for 3 items₹3127₹3889You save ₹762
Product Specifications
Book Summary
From the world-renowned trendspotting duo who has predicted everything from
metrosexuality to the growth of global brands comes a new, enlightening look at
the future. Based on intensive research and interviews as well as the authors'
real-world and business experience in locations across the globe, this book
yields surprising conclusions about everything from work (the end of permanent
full-time employment) to sex (disappearing gender boundaries) to business (the
emergence of true one-to-one marketing and the birth of "Chindia"). Essential
reading for managers, marketers, and just about everyone else.
Book Specifications
- ISBN-13
- 9781403975645
- Language
- English
- Binding
- Hard Bound
- Publisher
- Palgrave Foundations
- Publishing Date
- 2006
- Product Edition
- 1