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Book Summary
New venture founders and their sponsors seek to create economic value by finding
and commercializing new and better ways of doing things. Their common goal,
which also defines the purpose of the entrepreneurial process itself, requires a
better grasp of the key elements that influence the choices involved in
attempting to create economic value under highly uncertain conditions. It also
requires a deeper understanding of the consequences of new venture investment as
well as the various contextual factors that influence investment decisions and
venture outcomes. When confronted with a particular decision making problem
faced by entrepreneurs and new venture investors, academic scholars analyze how
and why the problem
New venture founders and their sponsors seek to create economic value by finding
and commercializing new and better ways of doing things. Their common goal,
which also defines the purpose of the entrepreneurial process itself, requires a
better grasp of the key elements that influence the choices involved in
attempting to create economic value under highly uncertain conditions. It also
requires a deeper understanding of the consequences of new venture investment as
well as the various contextual factors that influence investment decisions and
venture outcomes. When confronted with a particular decision making problem
faced by entrepreneurs and new venture investors, academic scholars analyze how
and why the problem