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New Strategies For Reputation Management
by Andrew Griffin (Author),
Kogan Page India Private Limited (Publisher)
Product Specifications
Book Description
"Our reputation is our most valuable asset".
More and more organizations of all shapes and sizes and in all sectors are
saying this, but do they mean it? Are they adopting the right strategies to
protect their reputations?
This challenging new title argues that current practices in reputation
management are inefficient and flawed. All the investment in crisis management
procedures, complex issues management systems and lofty social responsibility
commitments is not translating into improved reputations.
Why? The world has changed. Demands are higher. Information can be disseminated
at dizzying speed. Social attitudes are changing. The spotlight on corporate
performance is more intense. In this changing context, companies have allowed
others
Book Specifications
ISBN-13 9780749453831
Language English
Binding Paper Back
Publisher Kogan Page India Private Limited
Publishing Date 2008
Product Edition 1