About the Book: New Rules of Negotiation: How to Shift Power and Get What
Matters
Negotiation isnt about being tough. Its about being clear, self-aware, and true
to your values.
Everyday negotiation has changed. Its no longer a skill reserved for the
boardroom or the elite. In a world where our personal and professional lives are
increasingly intertwined, everyone is negotiating-at work with managers,
clients, teams, and vendors, and at home with family or friends, and even with
ourselves.
But when the stakes are personal, negotiation often feels vulnerable,
emotional, and overwhelming. Traditional advice to remain detached, use
data-driven arguments and hardball tactics no