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Book Summary
Reinterpreting the past--the greatest form of creative flattery--never goes out
of fashion. In the midst of today's technologically-driven design, there has
been a return to the comfort of familiar imagery and typography, particularly
from the twentieth century. Drawing on classic examples from the history of
graphic design, New Retro shows how the past can be updated to the needs of
today. This solidly researched and presented work is aimed at students, for whom
much of the book's content will be entirely new, and at design professionals,
who are always looking for inspiration from the past. New Retro features a
portfolio of the best international designs produced in
Reinterpreting the past--the greatest form of creative flattery--never goes out
of fashion. In the midst of today's technologically-driven design, there has
been a return to the comfort of familiar imagery and typography, particularly
from the twentieth century. Drawing on classic examples from the history of
graphic design, New Retro shows how the past can be updated to the needs of
today. This solidly researched and presented work is aimed at students, for whom
much of the book's content will be entirely new, and at design professionals,
who are always looking for inspiration from the past. New Retro features a
portfolio of the best international designs produced in