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New Products Management 8E
by C. Anthony Di Benedetto, C. Merle Crawford (Author),
Mcgraw-hill Publishing Co. (Publisher)
Product Specifications
Book Description
"New Products Management, 8/e", by Crawford and Di Bennedetto provides future
new product managers, project managers and team leaders with a comprehensive
overview of the new product development process, including how to develop an
effective development strategy, manage cross-functional teams across the
organization, generate and evaluate concepts, manage the technical development
of a product, develop the marketing plan, and manage the financial aspects of a
project.
Book Specifications
ISBN-13 9780071244336
Language English
Binding Paper Back
Publisher Mcgraw-hill Publishing Co.
Publishing Date 2005-05-01
Total Pages 608