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Book Summary
"New Products Management, 8/e", by Crawford and Di Bennedetto provides future
new product managers, project managers and team leaders with a comprehensive
overview of the new product development process, including how to develop an
effective development strategy, manage cross-functional teams across the
organization, generate and evaluate concepts, manage the technical development
of a product, develop the marketing plan, and manage the financial aspects of a
project.
- ISBN-13
- 9780071244336
- Language
- English
- Binding
- Paper Back
- Publisher
- Mcgraw-hill Publishing Co.
- Publishing Date
- 2005-05-01
- Total Pages
- 608
New Products Management 8E
by C. Anthony Di Benedetto, C. Merle Crawford (Author),
Mcgraw-hill Publishing Co. (Publisher)
fictionfantasyyoung adultaward winning
Frequently bought together
Total for 3 items₹1269₹1435You save ₹166
Product Specifications
Book Summary
"New Products Management, 8/e", by Crawford and Di Bennedetto provides future
new product managers, project managers and team leaders with a comprehensive
overview of the new product development process, including how to develop an
effective development strategy, manage cross-functional teams across the
organization, generate and evaluate concepts, manage the technical development
of a product, develop the marketing plan, and manage the financial aspects of a
project.
Book Specifications
- ISBN-13
- 9780071244336
- Language
- English
- Binding
- Paper Back
- Publisher
- Mcgraw-hill Publishing Co.
- Publishing Date
- 2005-05-01
- Total Pages
- 608