About the Book: The New Kings of The World
There is a vast cultural movement emerging from the Global South and sweeping
all before it. Indias Shah Rukh Khan, after all, is the most popular actor in
the world. Bollywood, Turkish soap operas called dizi, K-pop and other aspects
of Eastern pop culture are international in their range and allure and the
biggest challenger yet to Americas monopoly since the end of World War II.
Bestselling author Fatima Bhuttos new book is about these new kings of popular
entertainment in the twenty-first century. Carefully packaging not always
secular modernity with traditional values in urbanized settings, they