About the Book: New Directions in Public Opinion 2nd Edition
The field of public opinion is one of the most diverse in political Science.
Over the last 60 years, scholars have drawn upon the disciplines of psychology,
economics, sociology, and even Biology to learn how ordinary people come to
understand the complicated business of politics. But much of the path-breaking
research in the field of public opinion is published in journals, taking up
fairly narrow questions one at a time and often requiring advanced statistical
knowledge to understand these findings. As a result, the study of public opinion
can seem confusing and incoherent to undergraduates.