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Narrative & Numbers : The Value Of Stories In Business
by Aswath Damodaran (Author),
Harper Business (Publisher)
Product Specifications
Book Description
About the Book: Narrative and Numbers: The Value of Stories in Business
How can a company that has never turned a profit have a multibillion dollar
valuation? Why do some start-ups attract large investments while others do not?
Aswath Damodaran, finance professor and experienced investor, argues that the
power of story drives corporate value, adding substance to numbers and
persuading even cautious investors to take risks. In business, there are the
storytellers who spin compelling narratives and the number-crunchers who
construct meaningful models and accounts. Both are essential to success, but
only by combining the two, Damodaran argues, can a business deliver and sustain
value. Damodaran considers Ubers
Book Specifications
ISBN-13 9789353024536
Language English
Binding Paper Back
Publisher Harper Business
Publishing Date 2018
Product Edition 1