₹955
₹1100
(13% Off)
Inclusive of all taxes
Qty
Buying in bulk?
In Stock
Guaranteed Service
Free Home Delivery
above ₹199
Check Delivery
Enter pincode for exact delivery dates / charges and to know if express delivery is available
Multiculturalism and Advertising
by Anuradha Bhattacharjee (Author),
Oxford University Press (Publisher)
Product Specifications
Book Description
About the Book: Multiculturalism and Advertising
Few expressions of globalization are as visible, widespread, and pervasive as
the worldwide proliferation of internationally traded consumer goods.
Advertising is not only a useful index to measure globalization, but also a
catalyst to increasing interconnections between economies and cultures. This
book presents a comparative analysis of intercultural advertising through an
empirical study of advertisements in two geographically diverse commercial
regions-Europe and India. Showing that there has been a significant increase in
multicultural images, symbols, and texts in advertisements across consumer
goods-for the elite as well as less elite-this book argues that there is a
growing congruence of values among different cultures.
Book Specifications
ISBN-13 9780199453566
Language English
Binding Hard Bound
Publisher Oxford University Press
Publishing Date 2019-12-03