About the Book: Modern Fashion Traditions Negotiating Tradition and Modernity
through Fashion
Modern Fashion Traditions questions the dynamics of fashion systems and spaces
of consumption outside the West. Too often, these fashion systems are studied as
a mere and recent result of globalization and Western fashion influences, but
this book draws on a wide range of non-Western case studies and analyses their
similarities and differences as legitimate fashion systems, contesting
Eurocentric notions of tradition and modernity, continuity versus change, and
`the West versus the Rest.
Preconceptions about non-Western fashion are challenged through diverse case
studies from international scholars, including street-style identity in Bhutan,
the influence of Ottoman cultural