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Modern Business Communication
by Rakesh Bijlani (Author),
Adhyayan Publishers & Distributors (Publisher)
Product Specifications
Book Description
Business communication is any communication used to build partnerships,
intellectual resources, to promote an idea, a product, service, or an
organisation ?????? with the objective of creating value for the business. It
communication involves constant flows of information. Feedback is integral part
of business communication.
Organisations these days are very large. It involves number of people. There are
various levels of hierarchy in an organisation. Greater the number of levels,
the more difficult is the job of managing the organisation. Communication here
plays a very important role in process of directing and controlling the people
in the organisation. There should be effective communication between superior
and subordinated in
Book Specifications
ISBN-13 9788184352900
Language English
Binding Hard Bound
Publisher Adhyayan Publishers & Distributors
Publishing Date 2011
Product Edition 1