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The Mobilizer Sale: Winning Over the Hidden Influencer Who Can Make or Break Your Deal
Portfolio Hardcover (Publisher)
Product Specifications
Book Description
Four years ago, the bestselling authors of The Challenger Sale overturned
decades of conventional wisdom with a bold new approach to sales. Now their
latest research reveals something even more surprising: Being a Challenger
seller isn't enough. Your success or failure also depends on who you challenge.
Picture your ideal customer: friendly, eager to meet, ready to coach you through
the sale and champion your products and services across the organization. It
turns out that's the last person you need.
Most marketing and sales teams go after low-hanging fruit: buyers who are eager
and have clearly articulated needs. That's simply human nature; it's much easier
to
Book Specifications
ISBN-13 9781591848158
Language English
Binding Hard Bound
Publisher Portfolio Hardcover
Publishing Date 2015-09-08
Total Pages 256