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Book Summary
About the Book: MKTG with MindTap: 13th Edition
MKTG from 4LTR Press connects students to the principles of
marketingandmdash;bringing them to life through timely examples showing how
theyandrsquo;re applied at the worldandrsquo;s top companies every day.
CONTENT
Part I: THE WORLD OF MARKETING
1. An Overview of Marketing
2. Strategic Planning for Competitive Advantage
3. Ethics and Social Responsibility
4. The Marketing Environment
5. Developing a Global Vision
Part II: ANALYZING MARKETING OPPORTUNITIES
6. Consumer Decision Making
7. Business Marketing
8. Segmenting and Targeting Markets
9. Marketing Research
Part III: PRODUCT DECISIONS
10. Product Concepts
11. Developing and Managing Products
12.Services and Nonprofit Organization Marketing
Part IV: DISTRIBUTION DECISIONS
13. Supply Chain Management and Marketing Channels
14. Retailing
Part V: PROMOTION
- ISBN-13
- 9789355735096
- Language
- English
- Binding
- Paper Back
- Publisher
- Cengage Learning India Pvt. Ltd.
- Publishing Date
- 2021
- Total Pages
- 464
MKTG with MindTap: 13th Edition
Frequently bought together
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Product Specifications
Book Summary
About the Book: MKTG with MindTap: 13th Edition
MKTG from 4LTR Press connects students to the principles of
marketingandmdash;bringing them to life through timely examples showing how
theyandrsquo;re applied at the worldandrsquo;s top companies every day.
CONTENT
Part I: THE WORLD OF MARKETING
1. An Overview of Marketing
2. Strategic Planning for Competitive Advantage
3. Ethics and Social Responsibility
4. The Marketing Environment
5. Developing a Global Vision
Part II: ANALYZING MARKETING OPPORTUNITIES
6. Consumer Decision Making
7. Business Marketing
8. Segmenting and Targeting Markets
9. Marketing Research
Part III: PRODUCT DECISIONS
10. Product Concepts
11. Developing and Managing Products
12.Services and Nonprofit Organization Marketing
Part IV: DISTRIBUTION DECISIONS
13. Supply Chain Management and Marketing Channels
14. Retailing
Part V: PROMOTION
Book Specifications
- ISBN-13
- 9789355735096
- Language
- English
- Binding
- Paper Back
- Publisher
- Cengage Learning India Pvt. Ltd.
- Publishing Date
- 2021
- Total Pages
- 464