About the Book: MKTG with CourseMate
4LTR Press, a Cengage Learning product, is a widely acclaimed concept of
learning with a simple approachandmdash;creating an innovative teaching and
learning solution built around todayandrsquo;s learners and teachers. The idea
behind bringing out this series of books is to introduce students and teachers
in South Asia to an innovative concept in management studies. Since the launch,
4LTR Press has helped more than 1,800,000 college students at over 2,000 schools
succeed worldwide.
MKTG, a 4LTR Press product, takes into account and integrates the inputs from
discipline-specific focus groups, conversations, and surveys and presents the
content in a visually engaging page layout,