Mktg Principles Of Marketing
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Product Specifications
Book Description
About the Book: MKTG with CourseMate 4LTR Press, a Cengage Learning product, is a widely acclaimed concept of learning with a simple approachandmdash;creating an innovative teaching and learning solution built around todayandrsquo;s learners and teachers. The idea behind bringing out this series of books is to introduce students and teachers in South Asia to an innovative concept in management studies. Since the launch, 4LTR Press has helped more than 1,800,000 college students at over 2,000 schools succeed worldwide. MKTG, a 4LTR Press product, takes into account and integrates the inputs from discipline-specific focus groups, conversations, and surveys and presents the content in a visually engaging page layout,
Book Specifications
ISBN-13 9788131520345
Language English
Binding Paper Back
Publisher Cengage Learning India Pvt Ltd
Publishing Date 2016-04
Product Edition 1
Total Pages 694