Misbehaving : The Making Of Behavioural Economics
Misbehaving : The Making Of Behavioural Economics
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Book Summary
About the Book: Misbehaving ECONOMIST, FINANCIAL TIMES and EVENING STANDARD BOOKS OF THE YEAR 2015. Shortlisted for the Financial Times and McKinsey Business Book of the Year Award From the renowned and entertaining behavioural economist and co-author of the seminal work Nudge, Misbehaving is an irreverent and enlightening look into human foibles. Traditional economics assumes that rational forces shape everything. Behavioural economics knows better. Richard Thaler has spent his career studying the notion that humans are central to the economy - and that were error-prone individuals, not Spock-like automatons. Now behavioural economics is hugely influential, changing the way we think not just about money, but about ourselves, our world
ISBN-13
9780241951224
Language
English
Binding
Paper Back
Publisher
Penguin Uk
Publishing Date
2016-05
Product Edition
1
Total Pages
432

Misbehaving : The Making Of Behavioural Economics

by Richard H Thaler (Author),
Penguin Uk (Publisher)
fictionfantasyyoung adultaward winning

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Product Specifications
Book Summary
About the Book: Misbehaving ECONOMIST, FINANCIAL TIMES and EVENING STANDARD BOOKS OF THE YEAR 2015. Shortlisted for the Financial Times and McKinsey Business Book of the Year Award From the renowned and entertaining behavioural economist and co-author of the seminal work Nudge, Misbehaving is an irreverent and enlightening look into human foibles. Traditional economics assumes that rational forces shape everything. Behavioural economics knows better. Richard Thaler has spent his career studying the notion that humans are central to the economy - and that were error-prone individuals, not Spock-like automatons. Now behavioural economics is hugely influential, changing the way we think not just about money, but about ourselves, our world
Book Specifications
ISBN-13
9780241951224
Language
English
Binding
Paper Back
Publisher
Penguin Uk
Publishing Date
2016-05
Product Edition
1
Total Pages
432