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Misbehaving : The Making Of Behavioural Economics
by Richard H Thaler (Author),
Penguin Uk (Publisher)
Product Specifications
Book Description
About the Book: Misbehaving
ECONOMIST, FINANCIAL TIMES and EVENING STANDARD BOOKS OF THE YEAR 2015.
Shortlisted for the Financial Times and McKinsey Business Book of the Year Award
From the renowned and entertaining behavioural economist and co-author of the
seminal work Nudge, Misbehaving is an irreverent and enlightening look into
human foibles. Traditional economics assumes that rational forces shape
everything. Behavioural economics knows better. Richard Thaler has spent his
career studying the notion that humans are central to the economy - and that
were error-prone individuals, not Spock-like automatons. Now behavioural
economics is hugely influential, changing the way we think not just about money,
but about ourselves, our world
Book Specifications
ISBN-13 9780241951224
Language English
Binding Paper Back
Publisher Penguin Uk
Publishing Date 2016-05
Product Edition 1
Total Pages 432