Present microeconomic theory as a way of looking at the world with
MICROECONOMICS: AN INTUITIVE APPROACH, 2E. This book combines intuition,
conversational writing, everyday examples and outstanding graphs to set a new
standard for clarity and rigor without requiring any background in calculus. The
author builds on the foundation of individual behavior, demonstrating economic
intuition while developing conceptual thinking skills with carefully written
analysis. Initial chapters prepare students to understand supply, demand and
equilibrium. The book offers unprecedented flexibility in topical coverage with
four distinct paths, including a non-game theory path through microeconomics, a
path emphasizing game theory, a path highlighting policy issues, or a path
focused on business.