The book contains fourteen research papers on Marketing Theory, written by
subjects experts and very judiciously selected by the editor for the benefit of
the research scholars and readers of the concerned topic. These articles
directly or indirectly touch the very base of several industries in India and
have kaleidoscopic scope serving all sorts of clienteles. These articles are
supported by several statistical tables, graphs, and have used various
statistical techniques to crystal clear the facts and figures. Various
techniques of analysis and monetary theories have been used. These articles are
extremely informative and J comprehensively contain latest information on the
concerned.