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On Message : Precision Communication For The Digital Age
by Theo Theobald (Author),
Kogan Page (Publisher)
Product Specifications
Book Description
Social media has changed the landscape of communication, and many consumers are
facing an information overload. In the digital world, less really is more.
"On Message" is a valuable take on communications in business to help marketers
and small business owners gain and sustain new customers. It bridges the gap
between the classic rules of persuasive writing and the increasing demands of
new media: from e-mail and blogging to the next generation of social networking.
Examining how to capture more followers who listen, both longer and more
intently, the book is packed full of exercises, templates, simple formulas,
review techniques and progress charts, helping marketers make
Book Specifications
ISBN-13 9780749464875
Language English
Binding Paper Back
Publisher Kogan Page
Publishing Date 2013-02-28
Product Edition 1