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Book Summary
?Gotta get me some of that New Marketing. Bring me blogs, e-mail, YouTube
videos, MySpace pages, Google AdWords . . . I don?t care, as long as it's shiny
and new.?
Wait. According to bestselling author Seth Godin, all these tactics are like the
toppings at an ice cream parlor. If you start with ice cream, adding cherries
and hot fudge and whipped cream will make it taste great. But if you start with
a bowl of meatballs . . . yuck
As traditional marketing fades away, the new tools seem irresistible. But they
don?t work as well for boring brands (?meatballs?) that might still
- ISBN-13
- 9780749929480
- Language
- English
- Binding
- Paper Back
- Publisher
- Little Brown & Company
- Publishing Date
- 2009
- Product Edition
- 1
Meatball Sundae - How New Marketing Is Transformin The Business World & How To Thrive In It
Frequently bought together
Meatball Sundae - How New Marketing Is Transformin The Business World & How To Thrive In It₹414This item
Maarikaadu₹63
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Product Specifications
Book Summary
?Gotta get me some of that New Marketing. Bring me blogs, e-mail, YouTube
videos, MySpace pages, Google AdWords . . . I don?t care, as long as it's shiny
and new.?
Wait. According to bestselling author Seth Godin, all these tactics are like the
toppings at an ice cream parlor. If you start with ice cream, adding cherries
and hot fudge and whipped cream will make it taste great. But if you start with
a bowl of meatballs . . . yuck
As traditional marketing fades away, the new tools seem irresistible. But they
don?t work as well for boring brands (?meatballs?) that might still
Book Specifications
- ISBN-13
- 9780749929480
- Language
- English
- Binding
- Paper Back
- Publisher
- Little Brown & Company
- Publishing Date
- 2009
- Product Edition
- 1