About the Book: Measure What Matters
Measure What Matters is a revolutionary approach to business that has been
adopted by some of Silicon Valleys most successful startups. It is a movement
that is behind the explosive growth of Intel, Google, Amazon and Uber and many
more.
Measure What Matters is about using Objectives and Key Results (or OKRs) to
make tough choices on business priorities. Its about communicating these
objectives throughout the company from entry level to CEO and its about
collecting timely, relevant data to track progress-to measure what matters.
p> When Google first started out, its founders had amazing technology,
entrepreneurial energy and