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Book Summary
An international, multidisciplinary group of scholars examines the thesis of
George Ritzer's popular book "The McDonaldization of Society." The essays
analyze the premise of McDonaldization, provide richer theoretical discussions
of the relationship between Ritzer's analysis and semiotics, critical theory,
feminism, and postmodernism, and extend the thesis to other areas of consumer
culture.
Aimed at both undergraduate and graduate students, the work is designed to stand
alone and need not be accompanied by Ritzer's original text. The essays fill in
necessary theoretical issues as well as extend theoretical concepts. A major
teaching tool in communication, sociology, and philosophy as well as in more
applied areas such as hospitality management.
- ISBN-13
- 9780275958190
- Language
- English
- Binding
- Hard Bound
- Publisher
- Praeger
- Publishing Date
- 2000-09-05
- Product Edition
- 1st Ed.
- Total Pages
- 232
Mcdonaldization Revisited: Critical Essays On Consumer Culture
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Product Specifications
Book Summary
An international, multidisciplinary group of scholars examines the thesis of
George Ritzer's popular book "The McDonaldization of Society." The essays
analyze the premise of McDonaldization, provide richer theoretical discussions
of the relationship between Ritzer's analysis and semiotics, critical theory,
feminism, and postmodernism, and extend the thesis to other areas of consumer
culture.
Aimed at both undergraduate and graduate students, the work is designed to stand
alone and need not be accompanied by Ritzer's original text. The essays fill in
necessary theoretical issues as well as extend theoretical concepts. A major
teaching tool in communication, sociology, and philosophy as well as in more
applied areas such as hospitality management.
Book Specifications
- ISBN-13
- 9780275958190
- Language
- English
- Binding
- Hard Bound
- Publisher
- Praeger
- Publishing Date
- 2000-09-05
- Product Edition
- 1st Ed.
- Total Pages
- 232