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Mcdonaldization Revisited: Critical Essays On Consumer Culture
Praeger (Publisher)
Product Specifications
Book Description
An international, multidisciplinary group of scholars examines the thesis of
George Ritzer's popular book "The McDonaldization of Society." The essays
analyze the premise of McDonaldization, provide richer theoretical discussions
of the relationship between Ritzer's analysis and semiotics, critical theory,
feminism, and postmodernism, and extend the thesis to other areas of consumer
culture.
Aimed at both undergraduate and graduate students, the work is designed to stand
alone and need not be accompanied by Ritzer's original text. The essays fill in
necessary theoretical issues as well as extend theoretical concepts. A major
teaching tool in communication, sociology, and philosophy as well as in more
applied areas such as hospitality management.
Book Specifications
ISBN-13 9780275958190
Language English
Binding Hard Bound
Publisher Praeger
Publishing Date 2000-09-05
Product Edition 1st Ed.
Total Pages 232