About the Book: Maximum Purpose, Maximum Profit: Why Steward Leadership Is The
Answer
Everyones naked. Universal connectivity coupled with powerful AI is making
everything transparent and everyone vulnerable. Geoeconomic fragmentation,
climate change and social inequality are worse than ever.
In this new world:
1. How can we ensure profitable growth and business longevity?
2. How can we achieve environmental and social sustainability without
sacrificing profits or material self-interest?
Current approaches like ESG and Milton Friedmans doctrine of solely maximising
profits are proving ineffective. Amassing wealth at the expense of people or the
planet is untenable, and ESG regulations are adding costs