The ability to write to a high standard is a key skill that is often overlooked
in the business world. This short book from an international, best-selling
author offers a practical guide to conceiving, researching and writing a
business or management dissertation. Robert Lomas offers an inspirational
treatise that will awaken the quest for knowledge among his readership. The book
helps business students to frame their research questions in a more helpful
manner in order to achieve their research aims and write in a clear and top
scoring way. Topics covered include collecting and measuring data, using
business statistics, planning research projects and the real mechanics of
writing