About the Book: Mass Movement and Power of Media
The media coordinator must be someone who is personable,cansuccinctly articulate
the issues, and is willing to spend agreatdeal of time on the telephone. This
person makes surepressreleases go out on time, keeps media lists updated,
makespresscalls, and works actively behind the scenes during events.Themedia
coordinator should become as well known behind the cameraasthe organization's
spokesperson is in front of it. Thebookdiscusses the basic concepts and
techniques of Mass MovementandPower of Media in a student friendly manner.