About the Book: Mass Media And Social Change
Media is part of our routine relations with family and friends. They define our
interaction with other people on a daily basis as a diversion, sources of
conflict, or a unifying force. Media have an impact on society not only through
the content of the message but also through the process. The society in which we
lived depends on information and communication to keep moving in the right
direction and do our daily activities like work, entertainment, health care,
education, personal relationships, traveling and anything else that we have to
do.
The media shape our attitudes about everything from