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Mass Media Research An Introduction
by Roger D Wimmer, Joseph R Dominick (Author),
International Thomson Computer Pres (Publisher)
Product Specifications
Book Description
About the Book: Mass Media Research: An Introduction: 10th Edition
Reflecting the latest developments from the field, MASS MEDIA RESEARCH: AN
INTRODUCTION, 10E, delivers a comprehensive overview of mass communication
research and a thorough exploration of each major approachincluding qualitative
research, content analysis, survey research, longitudinal research, and
experimental research. The text continues with an expansive section on data
analysis and concludes with cutting-edge coverage on applying research methods
to the primary areas of interest, including print, electronic media,
advertising, and public relations. Completely up to date, the Tenth Edition
fully integrates social media coverage, ethics, and the impact of emerging
technology on mass media research. It also provides
Book Specifications
ISBN-13 9788131526286
Language English
Binding Paper Back
Publisher International Thomson Computer Pres
Publishing Date 2015
Product Edition 10