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Book Summary
Mass media is the vehicle of mass communication which has traversed a long
journey from primitive modes to modern sophisticated systems. In the move
towards digitisation, an explosion of multiple channels and information flow
points to a revolution in mobile technology. This title gives an account of mass
media, its growth and its manifestations.
Mass media is the vehicle of mass communication which has traversed a long
journey from primitive modes to modern sophisticated systems. In the move
towards digitisation, an explosion of multiple channels and information flow
points to a revolution in mobile technology. This title gives an account of mass
media, its growth and its manifestations.