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Mass Media Communication
by Ahuja Bk (Author),
Saurabh Publishing House (Publisher)
Product Specifications
Book Description
The present book has been conceptualized and designed as a text which looks into
the theories and practices of mass media communication. It undertakes a thorough
look into the principles and practices which have defined mass media
communication over the years, and how, under the onslaught of emerging
technologies and media, the process is undergoing changes. Both theories and
practices have been given in comprehensive detail, and the main agenda is to
give readers a thorough account of what entails the field of mass media
communication in the present era.
About The Author:
B.K. Ahuja, a well-known author in the field of journalism and mass
communication, holds a
Book Specifications
ISBN-13 9788189005658
Language English
Binding Paper Back
Publisher Saurabh Publishing House
Publishing Date 2010
Product Edition 1